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Sam Fender gives twenty-five thousand pounds Mercury Prize to independent concert halls

Sam Fender receiving the award in the North East
Sam Fender received the prestigious award recently in his hometown

The artist has given the full amount of his £25,000 Mercury Prize prize money to the Music Venues Trust, which operates to preserve the Britain's small music venues.

He was presented with the prize on 16 October as his latest record People Watching was declared the top album of the previous year.

The musician has chosen to donate the funds to the trust, in appreciation of the essential function grassroots venues had in his beginning days.

"I would not have achieved what I am doing today if it wasn't for all the gigs I did around the North East, and beyond, when I was just getting going," said the artist. "These locations are legendary, but they are in difficulty."

From early 2023 onward, at least 150 of these locations have shut down – about 16% of the total UK scene.

Over the past year, major artists like Pulp, Coldplay, the singer Katy Perry and Sheeran have all backed the trust in its efforts to keep the scene afloat, by applying a minor surcharge to their ticket prices, which goes to help smaller concert halls.

Fender also took part, collecting in excess of £100,000 on his 2024 arena tour to assist thirty-eight small stages across Britain.

These funds assisted venues that were facing potential shutdown due to challenges arising from water damage, fires and personal losses, as well as licensing issues, conflicts and noise complaints.

Other venues obtained financial assistance in improving infrastructure and technical equipment that helped musicians and fans.

"The notion that revenue from performances in big venues backs the independent spots, where it all starts for musicians like me, is just logical," Fender has said.

The band Pulp on stage
They are one example who contributed their award funds to good causes

Fender is far from the only musician to contribute his award funds to good deeds.

When they won the prize in the year 1996 for their record Different Class, vocalist Cocker announced that the band would give their cash to the non-profit the charity.

That year, artist she divided her prize among a few charities, including the NSPCC and a charity for Sickle Cell.

"I also gave a thousand pounds to my local community centre, to their gymnastics program, because I did gymnastics when I was a child and they lacked better apparatus," Ms Dynamite told a publication.

Previously, the band donated their prize money to the local youth club that supported their group, as well as other independent music bodies.

Additionally 1994 winners M People donated their prize to a charity for MS after a friend was diagnosed the illness.

"The victory was sufficient," remarked artist Heather Small. "The prize was the bonus but we didn't require the bonus, because we had the main prize. So our success touched the lives of others."

Last week, the MVT announced it had rescued a couple of local spots in south-east England, by transferring them to public stewardship.

The Joiners in that area and the other in Bristol were bought under the Own Our Venues program, which is funded by a national body and enthusiasts who acquire "stakes" in the properties.

By

Shannon Barrera

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.

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